Nutcracker - 829 Studios

Challenge

In a crowded and competitive market, Talmi Entertainment called on 829 Studios to elevate the show’s brand awareness, amplify share of voice, and drive ticket sales for the 2023 holiday tour. In an industry trying to recover from the pandemic, 829’s mission was to thoughtfully carve out a distinctive space for the client and elevate the brand’s image.

Project Objectives

Amplify Nutcracker brand awareness across key markets
Drive ticket sales through strategic media outreach
Build community connections with targeted local activations

Industry

B2C

Services

Public Relations

Email Marketing

Paid Search

Paid Social

Search Engine Optimization

Visit The Website

Solution

829’s executed an outreach plan to amplify existing brand programming and increase the brand’s presence in priority markets.

Media Outreach

Secured 1,377 total press mentions, including 783 earned press placements and 594 syndicated articles
Community Activations

Coordinated 120 broadcast features across 85 markets in North America during the 2023 season
Partner Support

Activated the Nutcracker Village campaign, a regional effort that raised $20,000 dollars for the hospital partner

Map of the United States with states shaded from light to dark red, indicating varying levels of press pickups from 1 to 100.

Enhancing Brand Visibility Nationwide

Local attention: Customized media lists in every market captured local print, broadcast, radio, web, newspapers, and lifestyle blogs, amplifying show announcements and casting calls for child dancers.
Community participation: National outreach spotlighted NUTCRACKER!’s unique appeal and local participation in the production, driving buzz around the show’s signature magic and artistry coast-to-coast.

Close-up of a decorative nutcracker with a red rose pattern on its outfit and hat, standing in front of other differently colored nutcrackers.

Activating Local Buzz and Artistry

Joint ventures: 829 partnered with the Village of Rosemont to launch immersive community events, raising awareness and excitement for NUTCRACKER! shows.
Rare talent: Local artists painted Nutcracker statues showcased at three key events, engaging audiences and building momentum for the theater’s holiday performances.

Person taking a photo of a large decorative nutcracker figure holding roses with their smartphone in a festive setting.

Amplifying the Importance of Giving Back

Fundraising efforts: In collaboration with local sponsors, 829 and Talmi Entertainment raised funds for Advocate Lutheran Hospital through holiday-inspired community events.
Memorable moments: Between performances, Talmi Entertainment and local sponsors presented a check to Advocate Lutheran Hospital, merging art, community, and charity for a memorable holiday experience.

829 has shined all year while working with our show!! Bravo! Thank you for all of your work. It has been wonderful to sit in on the weekly meetings and see these projects come to life.

Results

From June to December 2023, 829’s team secured 1,377 total press mentions, including 783 earned press placements and 594 syndicated articles, which generated over 2 billion unique views. We successfully coordinated 120 broadcast features across 85 markets in the 2023 season, generating 203.6 million unique views. In all, the project yielded a total advertising value of $18.8 million.

In addition, the Nutcracker Village activation raised $20,000 for the hospital partner. The project resulted in 22 regional press articles, yielding 36 million unique impressions.