How BCBG Achieved 110% of their Paid Search Revenue Goal

Challenge

BCBG, a women’s fashion retailer, needed to address decreased revenue, and diminished organic traffic for its BCBGMAXAZRIA and BCBGeneration brand e-commerce experiences. 

Objectives

• Create dynamic ad campaigns to generate sales at a lower cost
• Optimize e-commerce sites to attract more organic traffic
• Apply the same strategies and solutions to additional brands

Business Impact

829 first improved BCBG’s application of SEO to generate traffic drivers, sales, and revenue. We then generated cost-effective ad campaigns using dynamic creative units custom-built for specific media placements.

With a site generating increased organic traffic and efficient, dynamic campaigns delivering more visitors, BCBG began to consistently meet revenue goals while improving ROAS. BCBG surpassed goals by 10% in 2022 on Paid Social, generating over $1.6 M in revenue.

The combination of optimization, targeted dynamic creative, and cost-efficient campaigns served as a growth model for other BCBG brands in the Marquee Brands portfolio.