Axonius

How Axonius Grew Search Conversions 27% In a Single Quarter

↑157%

LinkedIn Engagements QoQ

↑27%

Search Conversions

↑22%

Organic Search Traffic QoQ

A man with glasses works on a laptop at a table, looking focused. The setting is a bright room with large windows. Black and white image.

Challenge

Axonius, a cybersecurity asset management leader, wanted growth in brand awareness, traffic, and conversions.

Objectives

  • Deploy integrated marketing to maximize visibility and impact
  • Increase organic traffic and visibility, improving SERP rankings for competitive keywords
  • Grow audience and engagement across organic social media channels

Business Impact

829 and Axonius developed a full-funnel marketing strategy with targeted campaigns across LinkedIn, Paid Search, and Programmatic ads in EMEA, NOAM, and APAC.

Our efforts increased brand awareness through top-of-funnel campaigns and drove conversions via content downloads and remarketing. Lead generation surged among mid- and bottom-funnel IT targets, achieving vital CPL/CPC goals.

We also optimized SEO, enhancing organic visibility and rankings. Organic social media engagement added reach to Axonius’ productive new lead gen machine.

Axonius logo.

Industry

B2B & Enterprise Solutions

Services

Paid Social
Paid Search
Programmatic & CTV
Organic Social
Search Engine Optimization

Enhancing SEO and Organic Performance

  • Strategic deployment: Optimized SEO, content, keywords, and page speed, resolving technical issues on the key subdomain.
  • Core web vitals: Improved top transactional keyword performance and reduced DocSite load time from 4.7s to 2.1s.
Axonius Resource Center webpage with navigation bar, featured resources, search bar, and a grid of resource articles. Main highlighted article: "The State of Cyber Resilience.

Targeting Audiences Creatively

  • Programmatic strategies: Used behavioral targeting and job title/function strategies to maximize frequency and awareness at an efficient Cost-Per-View (CPV) for online video and Connected TV.
  • KPI achievements: Strengthened audience engagement and increased video completion rates.
Grid of advertising banners for Axonius Partner Resources with orange and white text on black background. Includes call-to-action buttons like "Request Demo" and "Explore Resources.

Boosting Leads and Driving Conversions

  • Real-time adjustments: Implemented cost cap bid increases; leveraged Target Cost-Per-Acquisition (CPA) Bid Adjustments to drive traffic toward high-converting keywords; developed evergreen organic social content strategy.
  • Lead volume: Decreased CPL while increasing the volume of leads; increase in conversion rates across all regions; maintained a low CPA.
Hand holding a smartphone displaying a LinkedIn post from Axonius about CAASM recognition by Gartner, with a black background and white text saying "There's New Tech in Town. And It's Called CAASM.

Results

↑157% LinkedIn Engagements QoQ

↑27% Search Conversions

↑22% Organic Search Traffic QoQ

829 brings innovative solutions to every aspect of our strategy. The team’s agility and deep understanding of our business have made them invaluable partners in our growth journey, helping us achieve measurable success at every turn.

Stephanie Fox
Director of Digital Marketing

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