Securitas Technology

How Securitas Achieved 50+ Domain Authority Post-Rebrand

↑2M+

Backlinks & Unique Referrals

↑33%

Marketing Qualified Leads YoY

5.9X

Top 10 Keyword Rankings

A woman with curly hair wearing a headset sits at a desk with multiple computer screens in the background.

Challenge

Securitas Technology, a global security firm, needed to integrate two domains while avoiding corresponding falloff in page rank and traffic.

Objectives

  • Optimize site health for better performance
  • Boost domain authority for online credibility
  • Reclaim top keyword rankings for visibility

Business Impact

829 and Securitas Technology’s technical teams addressed targeted upgrades to the website’s tech stack, including UX/UI upgrades to user flows, and technical search optimization.

Extensive backlink strategies and domain authority enhancements were implemented across the fully integrated website experience.

As a result, the site earned 3,374 top 10 keyword rankings, demonstrating the transformative results of improved SEO, organic traffic, and lead generation.

Securitas Technology logo.

Industry

B2B & Enterprise Solutions

Services

Web Design & Development
Paid Search
Search Engine Optimization

Platform

Acquia

Enhancing the Digital Experience

  • Conversion rate optimization: Landing page template with repositioned contact forms.
  • Design system expansions: New content blocks and universal footer for a re-imagined user experience.
  • User-centric design: Targeted updates to information architecture to boost engagement.
Online security service form with steps: Fill form, consult with specialist, receive quote. Form fields include name, phone, country, and solution options.

Guiding Design Decisions with User Testing

  • Insightful user feedback: Captured diverse perspectives and input from a wide range of site users.
  • Informed decision making: Data and feedback aggregation informed updates to usability and functionality.
  • Development opportunities: Real user needs and preferences influenced the Drupal architecture.
A website layout featuring a heatmap overlay with purple spots indicating areas of user interaction. The header reads "Security Technology for Your Business" over a cityscape background.

Revitalizing Site Management with Drupal CMS

  • Security and performance: Built-in features and optimizations against common security threats.
  • Strategy-led customization: Extensive upgrades to the user interface to support scalability and flexibility.
  • Seamless integrations: Modular architecture facilitates seamless integration with various third-party tools.
Various website layout designs displayed on a purple background, featuring sections for posts, resources, solutions, and a page title.

Results

↑2M+ Backlinks & Unique Referrals

↑33% Marketing Qualified Leads YoY

5.9X Top 10 Keyword Rankings

829 Studios was instrumental in seamlessly rebranding our digital properties. Their expertise in SEO, user experience, and technical integrations ensured a smooth transition, resulting in a high-performing, scalable, and secure website that strengthened our digital presence.

Global Experience Analytics Manager
Securitas Technology

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