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Challenge
OpenResearch, founded by Sam Altman, needed to make a bold entrance when debuting itself and its initial study findings to the world after years of working in stealth mode.
Business Impact
We worked with OpenResearch to develop a compelling media strategy ahead of the release of its groundbreaking three-year study on unconditional cash transfers. Over eight months prior to the study being released, we facilitated on-background briefings with key journalists and refined messaging to ensure widespread media coverage.
A New York Times piece kicked off the research launch the week prior to the report’s publishing. Then additional embargoed stories ran with the final report from Bloomberg, Business Insider, CNBC, The Economist, Financial Times, Fortune, Forbes, NPR, New York Times, Newsweek, Marketplace, The Hill, The Washington Post, WIRED, and Vox. There have been more than 115 original pieces of coverage, with thousands of syndications worldwide, as well as discussions of the data on broadcast news, podcasts and more.
Our work with OpenResearch continues as we secure a steady drumbeat of thought leadership and speaking engagements, and announce further papers and data from this study.
The success of the OpenResearch initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
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