How Mesa Established Credibility to Transform Homeowner Financing

Challenge

Mesa was in stealth when they started working with OnBoard by SBS. They needed to establish themselves, along with a new fintech category focused on homeowners, all while positioning their new card and tech solution as an innovative solve to rising home costs.

Business Impact

We crafted a launch strategy that put Mesa on the radar of tech, finance, and personal finance journalists. When Mesa came out of stealth with a $9.2M seed funding round, the OnBoard team developed and executed a launch strategy and narrative around the home cost crisis and landed exclusive coverage in TechCrunch. This was the perfect audience for a company trying to build more tech credibility and grow its team. The in-depth piece centered on the company’s two flagship products: a mortgage loan offering and a credit card geared for homeowners.

After emerging from stealth, the team focused on building strong media relationships through 1:1 interviews and podcasts. The team also crafted executive commentary for industry pieces speaking to the general home market. These media relationships were massively beneficial when it came time to announce credit card general availability, including two back-to-back features in Fortune from personal finance and credit card journalists. The team is now focused on highlighting card benefits with top partnerships, including Sam’s Club, Thumbtack, Wag!, TurboTax, and more.

The success of the Mesa initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.