How GitHub Emerged as a Leading Innovation Hub for 100M+ Developers
How AI Tools Are Reshaping the Coding Workforce
GitHub CEO Thomas Dohmke says the AI industry needs competition to thrive
Microsoft's GitHub expands beyond OpenAI, lets developers use AI models from Anthropic, Google
Challenge
When GitHub partnered with our team needed to reintroduce itself not just as a software collaboration tool but as the world’s leading innovation hub, powering technological advancements across industries.
Business Impact
Through a combination of top-tier media placements, executive thought leadership, and strategic event positioning, we have helped elevate GitHub’s brand beyond the developer community.
We have helped highlight GitHub’s role in AI-driven coding, its influence in enterprise software, and its unique visibility into the global software ecosystem. These efforts have culminated in a Bloomberg Businessweek cover story and ongoing recognition across key publications for the company’s main audiences including TechCrunch, Bloomberg, WIRED, Fast Company, and many others. GitHub is now widely recognized as a central player in shaping the future of AI and software development.
The success of the GitHub initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs