How Foley & Lardner Achieved 480% Increase in Organic Conversions

Challenge

Foley & Lardner, corporate law firm, needed to reevaluate their website and SEO strategy to attract new clients digitally and achieve better organic visibility.

Objectives

• Optimize conversion rates by updating the website user journey
• Build out a new analytics and reporting strategy
• Drive better online performance to increase Foley & Lardner’s bottom line

Business Impact

829 assessed technical optimizations in content pruning, schema markup, and UX/UI to enhance page performance and ranking. The website saw a 480% increase in QoQ traffic. Organic sessions grew to 78% of total site traffic, showcasing the overhaul’s effectiveness.

Paid Search then drove improvements in content-correlated metrics — one whitepaper alone produced a 20% boost in CTR and 17% growth in leads. Refined bidding strategies and content optimizations drove CPCs down 15% as conversion rates spiked 36%, proving their value.

Our mix of organic and paid tactics generated both immediate returns and a results-focused roadmap as Foley & Lardner expands brand visibility and growth.