How Flow Hydration Boosted Revenue 18% With an Inbound Strategy

Challenge

Flow Hydration aimed for 20% YoY revenue growth in the U.S. and Canada despite a 20-25% marketing budget cut, requiring maximizing ROAS across channels for natural water product lines.

Objectives

• Evaluate opportunities to minimize the volume of email content
• Reframe campaign and nurture strategies, improving quality and value
• Maximize engagement and lower unsubscribe rates

Business Impact

829 built a multi-channel digital strategy that included optimizing paid advertising channels like Meta, TikTok, and Google.

Leveraging manual bidding strategies and refining campaign structures, we boosted TikTok ROAS by 106% and Google ROAS by 230%. Expanding branded search and focusing on high-converting placements significantly scaled performance. SEO improvements created additional efficiencies.

In parallel, we streamlined Flow’s email and SMS strategy, increasing revenue by 18% while sending 41% fewer emails, reducing subscriber fatigue. SMS campaigns grew by 8% with a remarkable 1700% ROI.

Combined, these tactics increased sales and ROAS to generate targeted 20% revenue growth.