Flipz

How FLIPZ Grew Sales 266% Through Increased Brand Awareness

↑25%

Household Penetration

↑53%

Decrease in Blended CPM YoY

↑585%

Reach YoY

A hand picks a pretzel from a white bowl filled with pretzels. The image has a blue color overlay.

Challenge

FLIPZ aimed to increase brand awareness and household penetration for their new innovation product, STUFF’D—a peanut butter-stuffed pretzel—but lacked the digital infrastructure to do it.

Objectives

  • Focus on key retailers and geographies
  • Utilize paid, earned, and owned media
  • Maximize third-party software to engage shoppers

Business Impact

829 elevated FLIPZ’s online presence, driving a 266% increase in sales and significantly boosting brand awareness. By leveraging data-driven marketing and interactive content, FLIPZ not only captured new audiences but also fostered stronger connections with existing customers, ensuring long-term brand loyalty and sustained growth.

Flipz logo.

Industry

Retail

Services

Paid Search
Paid Social
Search Engine Optimization
Organic Social
Influencer & Affiliate
Linear Media Buying

Driving Brand Engagement

  • Content-driven growth: Implemented a multi-platform content strategy to enhance consumer interaction.
  • Social listening insights: Utilized audience data to inform campaign adjustments in real time.
  • Interaction personalization: Designed fun, interactive experiences to boost brand engagement.
Whimsical scene of a poolside setting with pretzel figures sitting on chairs. A pool, umbrella, and lounge chair are in the background, surrounded by faux grass and decorative elements.

Boosting E-Commerce Success

  • UX optimization: Streamlined online shopping to reduce friction and increase conversions.
  • Campaign personalization: Developed targeted promotions based on user behavior.
  • DTC expansion: Strengthened the brand’s direct sales channel with tailored offers and exclusive drops.
Bag of Flipz Stuff'd with milk chocolate peanut butter-filled pretzels, surrounded by cut pretzels, against a blue and purple background. Text reads: "This Flipz Stuff'd everything.

Maximizing Social Reach

  • Influencer partnerships: Collaborated with key content creators to drive brand awareness.
  • Viral content strategies: Developed shareable, trend-driven campaigns for organic reach.
  • Creative expression: Refreshed ad design and copy to convey an authentic brand presence.
Phone screen displaying an advertisement for Flipz Stuff'd with a bag featuring chocolate-covered pretzels filled with peanut butter against a blue background. Text reads: "Pretzel meets chocolate meets peanut butter.

Results

↑25% Household Penetration

53% Decrease in Blended CPM YoY

↑585% Reach YoY

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