Flipz

How FLIPZ Grew Sales 266% Through Increased Brand Awareness

↑25%

Household Penetration

↑53%

Decrease in Blended CPM YoY

↑585%

Reach YoY

A hand reaches into a bowl of chocolate-covered pretzels, holding one above the bowl. The image is in black and white.

Challenge

FLIPZ aimed to increase brand awareness and household penetration for their new innovation product, STUFF’D—a peanut butter-stuffed pretzel—but lacked the digital infrastructure to do it.

Objectives

  • Focus on key retailers and geographies
  • Utilize paid, earned, and owned media
  • Maximize third-party software to engage shoppers

Business Impact

829 elevated FLIPZ’s online presence, driving a 266% increase in sales and significantly boosting brand awareness. By leveraging data-driven marketing and interactive content, FLIPZ not only captured new audiences but also fostered stronger connections with existing customers, ensuring long-term brand loyalty and sustained growth.

Flipz logo.

Industry

Retail

Services

Paid Search
Paid Social
Search Engine Optimization
Organic Social
Influencer & Affiliate
Linear Media Buying

Driving Brand Engagement

  • Content-driven growth: Implemented a multi-platform content strategy to enhance consumer interaction.
  • Social listening insights: Utilized audience data to inform campaign adjustments in real time.
  • Interaction personalization: Designed fun, interactive experiences to boost brand engagement.
Whimsical scene of a poolside setting with pretzel figures sitting on chairs. A pool, umbrella, and lounge chair are in the background, surrounded by faux grass and decorative elements.

Boosting E-Commerce Success

  • UX optimization: Streamlined online shopping to reduce friction and increase conversions.
  • Campaign personalization: Developed targeted promotions based on user behavior.
  • DTC expansion: Strengthened the brand’s direct sales channel with tailored offers and exclusive drops.
Bag of Flipz Stuff'd with milk chocolate peanut butter-filled pretzels, surrounded by cut pretzels, against a blue and purple background. Text reads: "This Flipz Stuff'd everything.

Maximizing Social Reach

  • Influencer partnerships: Collaborated with key content creators to drive brand awareness.
  • Viral content strategies: Developed shareable, trend-driven campaigns for organic reach.
  • Creative expression: Refreshed ad design and copy to convey an authentic brand presence.
Phone screen displaying an advertisement for Flipz Stuff'd with a bag featuring chocolate-covered pretzels filled with peanut butter against a blue background. Text reads: "Pretzel meets chocolate meets peanut butter.

Results

↑25% Household Penetration

53% Decrease in Blended CPM YoY

↑585% Reach YoY

Related Work

110% increase in paid social revenue

Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands

Content · Paid Search · Paid Social · Programmatic · Reporting & Attribution · SEO

18% boost in revenue from inbound

Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs

Email · Paid Search · Paid Social · SEO