How AstroForge Earned Trust to Lead Asteroid Mining Revolution

Challenge

AstroForge came to us with the goal of shifting public perception of asteroid mining from science fiction to a feasible solution for addressing Earth’s dwindling resources. The company also sought to establish its co-founders as the foremost leaders in commercial asteroid mining and position itself as the pioneering force in off-world material sourcing.

Business Impact

We developed a media campaign to introduce AstroForge as the undisputed leader in commercial asteroid mining. The team led the announcement of AstroForge’s first mission and launch, securing high-impact media placements that built credibility and excitement around the company’s vision. By fostering relationships with key space, science, business and technology journalists, we ensured sustained media momentum that extended far beyond launch day.

The campaign resulted in consistent coverage across Bloomberg, TechCrunch, Forbes, NBC, The New York Times, Space News, and more. AstroForge’s co-founders secured high-profile media opportunities, including a live CNN broadcast and a feature on Bloomberg’s Hello World with Ashlee Vance. Additionally, our focus on sustainability messaging led to AstroForge securing a speaking opportunity at Forbes’ Sustainability Summit, further reinforcing its position as a company with both scientific and environmental impact.

Today, AstroForge is recognized as the front-runner in asteroid mining, with industry-leading technology and a media presence that continues to grow alongside its ambitious space missions.

The success of the AstroForge initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.