How Virta Health Advanced as a Natural Weight Loss Leader
Diabetes startup Virta Health is now prescribing Ozempic for weight loss in a push toward profitability and IPO
High-cost weight loss drugs are sending employers to nutrition counseling in a boost for startups
This $2 billion unicorn startup is corporate America’s secret weapon against Ozempic
Challenge
Virta Health needed to insert itself into the fast-moving weight loss conversation dominated by Ozempic and GLP-1 drugs, positioning its approach as a natural, nutrition-based alternative.
Business Impact
We executed a rapid, multi-channel PR campaign to establish Virta Health’s CEO as a thought leader in the weight loss and healthcare space. A combination of strategic media introductions, exclusive feature stories, and high-impact events – including a media dinner with top health reporters from Men’s Health, TIME, STAT and others – helped Virta gain national recognition.
The campaign resulted in major Fast Company and CNBC features and sustained coverage across business, consumer, and healthcare publications, securing Virta’s place in the competitive weight loss landscape.
The success of the Virta Health initiative was driven by the SBS Comms team, who 829 is excited and proud to have merged with.
Results
Business Insider Diabetes startup Virta Health is now prescribing Ozempic for weight loss in a push toward profitability and IPO
CNBC High-cost weight loss drugs are sending employers to nutrition counseling in a boost for startups
Fast Company This $2 billion unicorn startup is corporate America’s secret weapon against Ozempic
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