How Havaianas Increased Click-thru Rates 120% Year over Year
Challenge
Havaianas partnered with 829 to improve their digital advertising performance, focusing on better audience targeting, ad efficiency, revenue growth, user engagement, and expanding their top-of-funnel reach for long-term success.
Objectives
- Enhance ad creative and audience targeting for Paid Social
- Optimize Paid Search with bid adjustments and keyword refinements
- Expand top-of-funnel efforts with new ad channels
Business Impact
829 focused on refreshed creative assets, optimized campaigns, and innovative advertising channels to reach new audiences and drive conversions.
We redesigned Paid Social ads with updated visuals and messaging to resonate with diverse audiences. Campaigns were monitored and adjusted based on audience behavior to maximize engagement and results.
Spotify and TikTok ads were introduced to reach top-of-funnel audiences and grow brand awareness.
Enhancing Paid Social Performance
Optimizing Paid Search Campaigns
Expanding Audience Reach Through New Channels
Results
↑93% Revenue surge in Q2
↑65% Site sessions QoQ
↑30% Revenue growth contribution
110% increase in paid social revenue
Increasing BCBG’s organic traffic and boosting sales with cost-effective dynamic ad campaigns and a scalable growth model for other brands
266% sales growth through
awareness
Evolving Flipz’s digital strategy integrating paid, earned, and owned media with third-party software to effectively engage shoppers
18% boost in revenue from inbound
Expanding Flow Hydration’s multi-channel strategy to optimize paid advertising, email/SMS campaigns, boosting ROAS and reducing costs