Axonius Secures #1 in Cybersecurity SERPs, Deploys Multi-Channel Strategy

↑#1

Search Engine Results Page for Top Keywords
↑27%

Improvement in Paid Search Conversion Rates
↑22%

Increase in Organic Search Traffic QoQ

Challenge

Axonius came to 829 realizing they were up against a number of challenges: increasing competition in the cybersecurity industry; sudden Google algorithm changes; access issues with their DocSite due to security protocols; and overall decreased visibility resulting in low engagement rates.

Project Objectives

Deploy integrated marketing to maximize visibility and impact across all digital touchpoints.
Increase organic traffic and visibility, improving SERP rankings for highly competitive keywords.
Grow audience and engagement across organic social media channels.

Industry

B2B

Services

Paid Social
Paid Search
Search Engine Optimization
Media Buying

Web Design & Development

Visit The Website

Solution

Axonius sought 829’s expertise to enhance brand awareness and drive conversions across key global markets.

Organic SEO Focus

We deployed comprehensive technical, on-page, and off-page optimizations to bolster organic visibility.
Precision Targeting

Through programmatic, behavioral, and job-role-based audience strategies, we increased awareness and completion rates.
More Leads, Lower Costs

We adjusted bids in real-time, focusing on high-converting keywords, while simultaneously refreshing social content.

Screenshot of Axonius Resource Center webpage with sections on cyber resilience and featured resources. Includes search tools and report links. Black and white design with highlighted text.

Enhancing SEO and Organic Performance

Strategic deployment: Technical on-page and off-page SEO updates; content, keyword, and competitor landscape strategy; increased page speed, and resolved all technical issues on the key subdomain.
Core web vitals: Enhanced performance for top transactional keywords, and reduced page load time from 4.7 seconds to 2.1 seconds on the DocSite.

Grid of marketing slides featuring bold text promoting Axonius partner resources, demos, and solutions. Various call-to-action buttons like "Request Demo" and "Explore Resources" are visible.

Targeting Audiences Creatively

Programmatic strategies: Used behavioral targeting and job title/function strategies to maximize frequency and awareness at an efficient Cost-Per-View (CPV) for online video and Connected TV.
KPI achievements: Strengthened audience engagement and increased video completion rates.

Person holding a phone displaying a LinkedIn post by Axonius, highlighting its recognition in Gartner's Hype Cycle report for cybersecurity. The post advertises CAASM technology.

Boosting Leads and Driving Conversions

Real-time adjustments: Implemented cost cap bid increases; leveraged Target Cost-Per-Acquisition (CPA) Bid Adjustments to drive traffic toward high-converting keywords; developed evergreen organic social content strategy.
Lead volume: Decreased CPL while increasing the volume of leads; increase in conversion rates across all regions; maintained a low CPA.

829 brings innovative solutions to every aspect of our strategy. The team’s agility and deep understanding of our business have made them invaluable partners in our growth journey, helping us achieve measurable success at every turn.

Results

The outcomes of 829’s strategic multi-channel approach maximized their visibility and impact across all digital touchpoints.

829 ensured every effort was optimized for cost-effectiveness and high performance. Thanks to a well-rounded, data-driven approach, Axonius is healthier than 95% of all websites in their field, and top keywords are now ranking #1 organically.

Axonius and 829 Studios exemplify the power of strategic collaboration, delivering impressive results in a highly competitive industry. By aligning sophisticated marketing strategies with Axonius’ growth goals, the business was able to overcome complex challenges, and consistently drive measurable success across multiple digital channels.